Description

Ron Bowd Managing Director Strategy By Design

Established August 1997 Sydney Area, Australia

Multivariate Data Analysis for Market Research
Brand Image & Health Analysis
Market, Customer & Employee Segmentation
Correspondence Analysis
Perceptual Mapping
Relative Brand / Company Performance Profile Analysis
Key Driver Analysis for Customer Satisfaction, Brand Choice
Choice Modelling Design & Analysis
Market Segment
Classification Modelling / Discriminant Analysis
Variable Cluster Analysis
Factor Analysis
Brand/Price Trade-Off
Price Response and Brand Switching